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Catalog printing has been around since about 1500 when an enterprising young merchant decided to print an attractive listing of the books that he had available for sale. Businesses have been going full steam ahead since then, printing catalogs to sell everything from flannel to candy bars. There is no doubt that the catalog makes a perfect mail order tool for your customers.
And why not? The excellent illustrations, the design, and the overall look of the catalog is laser focused toward giving clients exactly what they need to make the correct buying decisions. At its heart, it’s simply a document carrying a list of products with their descriptions and price, but when taken just that little bit further, a catalog is a doorway to the imagination.
Options for your catalog printing
A variety of sizes, including 8 ½ x 11”, 5 ½ x 4 ¼”, 5 x 11”, and 8 ½ x 5 ½”. - Whether you’ve got a lot to say or just a little, PrintSage knows its catalogs. Our design consultants will make sure that you get the size you need to make the perfect impression on your clients. The size of the book is dependent on the offerings you’re making to the marketplace.
Binding options galore - Whether you’re looking at a tiny saddle-stitched booklet of a catalog or something you know will be kept for ages and ages, we have the binding for you. We’re able to give your catalog a ‘book’ feel by binding it like a paperback book. We can also put that extra flair on it by coil binding it and make it stand out from the rest.
Rounded corners - Rounding the corners of your catalogs adds another level of distinction into the mix. Rounding the corners makes them softer and potentially reduces the number of paper cuts that one receives from looking through the catalog.
Foil stamping - Foil stamping is for those special products which you want to stand out. Foil stamping is often used for the covers of catalogs, designed so they stand out from the other offerings on the shelf. Especially useful if you want to demonstrate that your goods and services are award-winning.
Embossing - If you want to demonstrate that your products have the seal of approval, why not emboss the seal onto the paper itself? We’re experts at making the perfect impression for your clients.
Paper types galore - We’ll guide you through thick and thin paper options. Do you want something a little thicker? 100% recycled? Perhaps you want to make it glossy? We can help you out with our huge variety of paper types that you can put on the inside of your catalogs.
Full-color printing - Why have boring black and white catalogs? We can print custom catalogs with all of the colors of the rainbow. There’s no holding back when it comes to these. Your design decisions don’t have to be limited to monochrome.
Die Cutting - Do you have a design idea that’s a little crazy? We can help you out with it! Properly placed die cutting can add some flair to your total design. We can create any shape that you want in your paper, making sure that your customers are always on their toes.
Best Practices for Catalog Printing
Every catalog design is different, but they are all focused on the same goal: to make people aware of (and potentially to purchase) your products. Creating the best catalog takes time, effort, and a little bit of creativity. We wanted to offer up some ideas about catalog development based on our expertise.
Use Branding - Write your catalog in the same way that you write your blog posts, your website, and all of the other marketing collateral that you have. When you do this, you’re keeping a consistent front for your readers, engendering more trust (and the likelihood to buy from you).
Clear Pricing - If it’s a single product with only one option, make sure that your pricing is large enough so that your readers can see it. You want to give readers of your catalog every single opportunity to purchase from you, and not turn them away.
Proof Your Catalog - This is a step that needs to be done every step of the way. By making sure that your document is proofed, you’re preventing possible errors, errors which can cost you hundreds or thousands of dollars. We can’t tell you how much money has been saved by that extra proofing run, but it’s a lot.
How PrintSage Makes the Difference
With catalog printing, you are not only fueling the imagination of your customers, but you are providing a very valuable service to your community. At PrintSage, we realize this and want to offer the best that we can to you.
Expert design assistance with every order - A little lost with your design ideas? Don’t know what will look best for your catalog? You want to learn a little more about trapping, bleeds, and the CMYK process? We’re here to help you out and get you the best catalog possible.
Lightning-fast shipping - We’re dedicated to making sure that you receive your printed catalogs as fast as possible after you place your order. Once you drop your artwork in and finalize your work, we can get your prints to you by the next day. We’re great at being speedy for you.
Free shipping - Not only are we fast, but we’re free on the shipping. We believe the price you see should be the price you pay at checkout. We’ll send your catalogs, bookmarks, fliers, and other printed material all over the country.
100% satisfaction guarantee - If you’re not happy with your order, we’re not happy with your order. We’ll do everything that we can to make sure that your printing meets and exceeds your expectations. If not, we’ll make it right.
Open your customers’ imaginations with catalog printing from PrintSage. Just click on any one of the options above, and you’ll be able to immediately place an order for the best catalog printing around.
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